Construction equipment company with responsibilities

Assignment Help Marketing Management
Reference no: EM131389519

Option #1: Sales and Ethics

In this assignment, you will read and respond to the following case study in a 3-4 page paper. The requirements for the paper can be found below.

Case Study: Mike O'Brien is a new regional sales manager for a U.S.-based construction equipment company with responsibilities for the Asian and Eastern European markets. Thanks to a multimillion-dollar loan from the World Bank, one of the less-developed nations in Africa is able to shop for equipment to improve the country's road system. Mike's company is one of several around the world invited to submit a proposal. Mike is responsible for coordinating the development of the proposal, which is to include a long-term parts-and-service contract.

In his first meeting with the government minister responsible for the purchase, Mike was made aware that if his company won the contract, it would be expected to pay the minister $100,000 in U.S. currency as well as provide a 10 percent commission on future parts-and-service revenues. Mike's firm is bound by the U.S. Foreign Corrupt Practices Act and has a policy forbidding accepting or offering bribes. But he knows plenty of contractors still do this sort of practice in order to win the project.

Mike's experience before this current assignment entailed calling on contractors in the U.S. and coordinating military purchases in Europe. He has no experience with the present situation he faces but he knows that getting this contract would be a major deal, both for the company and for his personal commission income. 

  • In your paper, address sales ethics at work here. Is it ever okay to take bribes or grease payments? What are the requirements under foreign law?
  • What options does Mike have to ensure his company will be awarded the contract? How would you, if you were Mike, handle this situation?

Your paper should meet the following requirements:

  • 3-4 pages in length, not including the cover page and reference page.
  • Cite a minimum of three sources, two of which should be academic peer-reviewed, scholarly sources to support your responses-in addition to your textbook. 
  • Make sure you properly cite and reference your sources according to APA Requirements.
  • Your paper must be clearly and well written using excellent grammar and style techniques. Be concise. Be logical. You are being graded in part on the quality of your writing.

Reference no: EM131389519

Questions Cloud

Explain whether black will succeed in its attempt : Black, Inc., a minority shareholder in Zenith Steel Company, brings an appropriate action to enjoin the payment by the company of the $1 million bonus. Explain whether Black will succeed in its attempt.
Is raphael correct in given contention and why : Raphael, a minority shareholder of the Sample Corporation, claims that these sales are void and should be annulled. Is he correct? Why?
Review nists definition of an issue specific policy : The Manager's Deskbook contains issue specific policies and implementation procedures which are required to mitigate risks to the company and to otherwise ensure good governance of the company's operations. The Chief Information Security Officer (..
Will gore be able to obtain a copy of shareholders list : Further, he did not offer to transmit Gore's offer to the shareholders of record. Gore then brought an action to compel the corporation to make the shareholders' list available to her. Will Gore be able to obtain a copy of the shareholders' list? ..
Construction equipment company with responsibilities : Mike O'Brien is a new regional sales manager for a U.S.-based construction equipment company with responsibilities for the Asian and Eastern European markets. Thanks to a multimillion-dollar loan from the World Bank, one of the less-developed nati..
Should all problems be overcome with more engineering : Should new methods have been employed to solve the fissured rock problem, rather than relying on technology (the grout curtains) that the bureau had experience with at other less fissured sites?
Provide decisions as to each action : X Corporation now brings actions to rescind its contract with D Company and to compel Green to assign to X Corporation his contract for the purchase of Q Corporation. Decisions as to each action?
Describe the function of subsonic air intakes : J/601/7251 Aircraft Gas Turbine Science Assignment title: Gas Turbine performance. Demonstrate an understanding of the operating characteristics of air intakes, compressors and combustors as used in aircraft gas turbines. Describe the function of su..
Support and successful implementation of marketing plan : What role do resources, organizational communications, and training play in the support and successful implementation of a marketing plan?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd