Construction equipment company with responsibilities

Assignment Help Marketing Management
Reference no: EM131320648

Option #1: Sales and Ethics

In this assignment, you will read and respond to the following case study in a 3-4 page paper. The requirements for the paper can be found below.

Case Study: 

Mike O'Brien is a new regional sales manager for a U.S.-based construction equipment company with responsibilities for the Asian and Eastern European markets. Thanks to a multimillion-dollar loan from the World Bank, one of the less-developed nations in Africa is able to shop for equipment to improve the country's road system. Mike's company is one of several around the world invited to submit a proposal. Mike is responsible for coordinating the development of the proposal, which is to include a long-term parts-and-service contract.

In his first meeting with the government minister responsible for the purchase, Mike was made aware that if his company won the contract, it would be expected to pay the minister $100,000 in U.S. currency as well as provide a 10 percent commission on future parts-and-service revenues. Mike's firm is bound by the U.S. Foreign Corrupt Practices Act and has a policy forbidding accepting or offering bribes. But he knows plenty of contractors still do this sort of practice in order to win the project.

Mike's experience before this current assignment entailed calling on contractors in the U.S. and coordinating military purchases in Europe. He has no experience with the present situation he faces but he knows that getting this contract would be a major deal, both for the company and for his personal commission income. 

  • In your paper, address sales ethics at work here. Is it ever okay to take bribes or grease payments? What are the requirements under foreign law?
  • What options does Mike have to ensure his company will be awarded the contract? How would you, if you were Mike, handle this situation?

Your paper should meet the following requirements:

  • 3-4 pages in length, not including the cover page and reference page.
  • Cite a minimum of three sources, two of which should be academic peer-reviewed, scholarly sources to support your responses-in addition to your textbook. 
  • Make sure you properly cite and reference your sources according to APA Requirements.
  • Your paper must be clearly and well written using excellent grammar and style techniques. Be concise. Be logical. You are being graded in part on the quality of your writing.

Reference no: EM131320648

Questions Cloud

What is the outcome of this study : Explain what you learned from the project for the comparison done among the organizations.What is the outcome of this study.Your paper will be judged in part on the basis of your reference materials, both that you have used adequate sources to gain ..
Write a program to converts temperatures : Write a program to converts temperatures between Fahrenheit and Celsius. Your program should print a brief message describing what it does, and then prompt the user to enter "1" if they would like to convert a Fahrenheit number to Celsius.
What he or she meant to corrections reform : What he or she meant to corrections reform. Be sure to include specific information to support your case about the person you choose
Describe brand primary channel of distribution : Describe your brand's primary channel of distribution. Is your organization a producer, merchant wholesaler, retailer, agent, or broker? Why does this type of channel work for this organization? What do you think are the most important factors th..
Construction equipment company with responsibilities : Mike O'Brien is a new regional sales manager for a U.S.-based construction equipment company with responsibilities for the Asian and Eastern European markets. Thanks to a multimillion-dollar loan from the World Bank, one of the less-developed nati..
Obtain the annual percentage rate : You borrow a $328,000 add-on interest loan from the credit union and will repay in equal installments over 19 years. The nominal rate of interest is 4.5 %. Assuming daily repayment and compounding rate of interest, obtain the annual percentage rate.
Analyze step that you would use in order to convert database : Describe the steps that you would use in order to convert database tables to the First Normal Form, the Second Normal Form, and the Third Normal Form.
Find the unknown characteristic impedance : The same line when connected to a line of characteristic impedance 150Ω produces a standing wave ratio of value 1.5 in the150Ω line. Find the unknown characteristic impedance.
What role do resources-organizational communications : What role do resources, organizational communications, and training play in the support and successful implementation of a marketing plan?

Reviews

Write a Review

Marketing Management Questions & Answers

  Using the small group discussion boardthe group will come

individual portionyour individual task will be to contribute a section of the product proposal and pro-forma statement

  What advertising campaign did you choose and why

Your marketing team has asked you to prepare a report in which you distinguish the different types of statistical analysis and which one would work best in marketing BevCo's new beverage. What advertising campaign did you choose? Why

  Marketing case study mcdonalds

Marketing Case Study McDonalds

  Unshine marketing

unshine marketing

  Presentation with your map and competitor explanations

Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map. Create a 10- to 15-slide Microsoft PowerPoint presentation with your map and compet..

  What are some of the challenges scion currently faces

What are some of the challenges Scion CURRENTLY faces as their brand has grown? How can they continue to reach young people and what media outlets should they be using?

  Explain the marketing objectives of your company that are

use the internet or the library to familiarize yourself with an industry and then create a fictionalnbsp start-up

  Legality of programs and apps that block ads

What do you think about the availability / legality of programs and apps that block ads? Do you think that these should exist? How do you think businesses can overcome the existence of programs like AdBlock (such as with marketing strategies)

  Target market assignment

Target Market Assignment

  Discuss corporate brand and branding in a company

Discuss corporate brand and branding in a company by giving the examples.The report should be in 10 to 12 pages.Any referencing style is acceptable.

  Complete a perceptual map

Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map

  Strength or weakness of the economy

Many retailers are affected by the strength or weakness of the economy; this has caused many retailers to rethink how they do business internally and globally.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd