Concept of total quality management

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Reference no: EM1321932

1) Discuss how the concept of Total Quality Management (TQM) includes Continuous Improvement, Empowerment, and Quality Function Deployment. Use relevant, real-life examples to illustrate your points.

2) Explain why it is important to have a marketing plan and include what you think are the most important parts of the marketing plan. Justify your selections.

Reference no: EM1321932

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