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Your assignment is to submit a 1-2 page paper detailing your decision making process in each of the four types of decision making. In other words, think of a purchase you have recently made that would be an habitual purchase, a limited problem solving purchase, an extended problem solving process, and an impulse purchase. For each of these four decisions, walk through the decision making process in detail.
Pitch your Learning Team's new product to the class using a Microsoft PowerPoint presentation of 10-15 slides. Include the following key components from your New Product Launch Marketing Plan: Executive summary and Situational analysis
What is a product line? Discuss the various product line decisions marketers make and how a company can expand its product line.
Discuss the impact of changes in the size of the 18-24 age group on marketing strategy planning in the United States. What are some specific marketing strategies that result from this change
Analyze marketing strategies in reaching markets with their products or services - Continue with a detailed description of marketing management strategies used in the implementation of the marketing plan.
Find advertisements that simulate and others that stimulate opinion leadership and present them.- Can you think of negative rumours that you have heard recently about a company or a product? If so, present them.
Determine the appropriate sample size for a population in country.- Briefly explain what is meant by confidence interval and confidence level.
Explain External and Internal Factors Analysis - Nestle and using your research findings from the Library and the Internet
What are the main four views on the motives of purchasing managers? Discuss the pros and cons of each one. Use examples to explain what the implications are for the marketing.
What is unique about your product portfolio? How will you tell the consumer about your products and unique value proposition? How will you stay connected to your target market's needs and wants?
Make sure that you give me some background as to what the company sells and who you are trying to reach, your campaign should target that audience. Think of this as a pitch to the customer as to how you would like to brand their and why.
the marketing plan format is one that is utilized by major corporations all over the country. however writing a
employees who are satisfied and feel fulfilled in their jobs will be more productive. managers will also experience
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