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Content Using the Marketing Plan Worksheets as guides, prepare the following analysis:
1. Provide a Situational Analysis of the current Internal and Customer Environments
2. Research and prepare an analysis of the External Environment
3. Complete SWOT Analysis and SWOT Matrix
4. Develop at least 3 Competitive Advantages based on SWOT analysis
5. Develop a Strategic Focus from the most sustainable competitive advantages.
Format:
APA Format RequiredAbstract RequiredTitle Page and Reference PageUse APA formatted headers and subheads as needed.A minimum of 6 outside references required.6-8 pages, not including title page, abstract and reference page.
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