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Compile a report regarding the macroeconomic environment

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Reference no: EM131237955 , Length: word count:2500

Marketing within the Global Economy Project Assessment

A. Project question

A major multinational corporation has appointed you as an economic advisor. You are requested to compile a report regarding the macroeconomic environment in two countries where the firm operates and explain how it might affect the company's economic activity.

B. Project specifications

1. You may choose to focus your analysis on any existing firm with international activity that can be of different types in the two countries.

2. The two countries must be chosen from section C below as follows: one country from List 1 and one country from List 2.

3. Your report must include:

a. A brief description of the company and the product/market it operates in for both countries.

b. An analysis of the market structure in which your company operates for the two countries.

c. A comparative analysis of all major macroeconomic indicators (see section D below, excluding 5 and 8) for the two countries and their overall impact on firm's economic activity.

d. An analysis of the monetary and fiscal policy (instruments) for the two countries and their impact on the firm's economic activity. You must include here an analysis of the interest rates (Section D, indicator 5).

e. An analysis of the foreign trade policy instruments (international trade agreements) for the two countries and their impact on firm's economic activity. You should include here an analysis of the exchange rates.

C. Country Lists

List 1

List 2

Germany

China

France

India

United Kingdom

Brazil

United States

Russia

Japan

Mexico

D. Macroeconomic indicators1 to be analysed (the last available 10 years):

1. GDP growth rate

2. GDP per capita at constant prices

3. Inflation rate (CPI)

4. Unemployment rate (ILO measure)

5. Interest rate (Monetary Policy Rate)2

6. General government balances (% of GDP)

7. Balance of Payments (% of GDP)

8. Exchange rates (National Currency/USD OR National Currency/Euro)

2,500 words

20 references using APA Referencing Style.

Verified Expert

The same has been prepared in word file. We have taken Coca-Cola as our company for research. We have discussed on following aspects in this paper:BUSINESS OVERVIEWPURPOSE OF THE REPORTAnalysis of Market Structure in USAAnalysis of Market Structure in IndiaComparative Analysis of Macroeconomics of USA & IndiaAnalysis of Monetary and Fiscal PolicyAnalysis of Foreign Trade Instruments

Reference no: EM131237955

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Reviews

len1237955

10/10/2016 5:05:41 AM

Total 2500 word, please reply with the selected Company name. I had in my mind for baskin robins or mc donalds. I want the best quality work. Brief description of the company and analysis of the market structure in which the company operates for the two countries, Data collection, comparative analysis of major macroeconomic indicators and impact on firm’s economic activity, Analysis of the monetary, fiscal and foreign trade policy for the two countries and their impact on firm’s economic activity.

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