Compare the marketing environments for pizza parlor

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1. Suppose you were hired by Apple to develop a marketing campaign for their latest iPad. What would be the target market? List at least four characteristics and the corresponding market segment category that define the ideal customer. Repeat the exercise for a Toyota Prius and a vacation package to a luxury spa in Arizona.

2. Should the government provide assistance at taxpayers’ expense to those people who received these sub-prime loans and now have trouble keeping their homes?

3. Briefly compare the marketing environments for a pizza parlor and a flower shop. What do they have in common? What is different?

Reference no: EM132191251

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