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Compare ps approach to marketing versus the value approach

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Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one routine and non-routine problem. What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach?

Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages.

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In the following case study the concept of 4Ps of marketing strategy and value approach for marketing is well described. In addition to that a comparison is also made between them for a better understanding of the fact that in today's competitive market which concept is more dependable for becoming successful.

Reference no: EM131130495

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