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Jetstar CEO Bruce Buchanan soars on communication. Jetstars management team has worked to create an organization that would be focused on customer service. IN model organizations good communication dictates that employees never read about their company in the media. In other words all important news about an organization should come to employees from management, not from learning about it on TV or a newspaper. Buchanan invested substantially in communication strategies that would ensure optimal communication.
1. List 3 problems that could be caused at Jetstar if Buchanan happened to be a poor communicator?
2. Explain how the problems you listed in 1 above can be caused by Buchanan’s inability to communicate?
3. Assume that Buchanan is a good communicator, discuss 3 ways that he is positively affecting Jetstar as a result of this communication expertise.
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