Charge of advertising campaign for new product

Assignment Help Operation Management
Reference no: EM132280830

1. You are in charge of an advertising campaign for a new product, with a budget of $1 million. You can advertise on TV or in magazines. One minute of TV time costs $20,000 and reaches 1.8 million potential customers; a magazine page costs $10,000 and reaches 1 million. You must sign up for at least 10 minutes of TV time. How should you spend your budget to maximize your audience?

2. It takes creative talent to create effective advertising; in your organization, it takes three person-weeks to create a magazine page, and one person-week to create a TV minute. You have only 100 person-weeks available. Add this constraint to the model and determine how you should now spend your budget.

3. Radio advertising reaches a quarter million people per minute, costs $2,000 per minute, and requires only 1 person-day of time. How does this medium affect your solutions?

4. How does the solution change if you have to sign up for at least two magazine pages? A maximum of 120 minutes of radio?

Reference no: EM132280830

They are communicating with honesty

Include at least one biblical example in your answers. What biblical tenets are helpful for managers in ensuring that they are communicating with honesty and integrity even wh

How could social media marketers minimize the difficulties

In your opinion, which of the Seven Myths of social media is most believed by people and why? Explain your reasons. [Ch1] 2. Which of the Listen and Observe Stages do you thin

What is the percentage change in the productivity from april

In April the store also had seven part-time workers at 10 hours per week and in May the store had nine part-timers at 15 hours per week. Using sales dollars as the measure o

In addition to the passage of legislation

In addition to the passage of legislation, there have been a number of historical events and their impact on the union movement. Identify five (5) of these historical events a

Consider the marketing-product and positioning strategies

Consider the marketing, product, and positioning strategies when taking a U.S.-based consumer product global. Would you consider a local strategy (specific for that country) o

What is scope creep and why should a project manager

What is scope creep and why should a project manager be concerned about it?b Identify and briefly describe the five most common classifications for the way that projects end.

Why are hacking groups such a concern

Why are hacking groups such a concern? Why are international hacking groups a problem? Discuss what makes Russian hacking significant? Are there any organized hacker groups fr

What is meant by strategic capacity planning

OPRE 3310: IYW, describe why product / service design is /is not important. Give at least one example of a good product design. Give at least one example of a BAD product desi

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd