Challenge to market to potential customers effectively

Assignment Help Marketing Management
Reference no: EM13734498

For your Business Capstone Project you will examine and present solutions to a problem that's occurring in today's business world. The project will focus on a key business problem/issue, to be researched and analyzed by you with a recommended solution(s) presented.

You will select one of the following business problems for your project:

Mismatch between the skills needed from employees and the talent available. There is a perceived shortage of talent in the market.

Shortage of talented employees due to people finding employment overseas.

Integrity - employees, and company executives have decided to cut corners, omit information, lie, steal, and deceive to get ahead.
Cash, borrowing, and resources management - the company is having a problem managing their cash flow; capital expenditures and receivable collections are draining their cash.

Increased competition in the marketplace.

Marketing and Customer Loyalty - challenge to market to potential customers effectively and retain existing customers.

Uncertainty - short-term focus due to economic uncertainty; lost focus with long-term planning in favor of shorter-term goals.

Problem Solving and Risk Management - problem with identifying, assessing, and mitigating risks.

Finding the right staff - finding the right staff, retaining them, and ensuring they buy into the vision of the business

MovieFlix is experiencing several issues that are not uncommon to the business industry. They have hired your consulting firm, Rasmussen Consulting, to analyze and help them solve one of their problems. Rasmussen has assigned the case to you and you will serve as the consultant on this project.Your company, Rasmussen Consulting, was hired by MovieFlix, a company that provides subscription service for on-demand Internet streaming media and DVD-by-mail within the U.S. You are the consultant that Rasmussen has decided to assign the MovieFlix case to.

Reference no: EM13734498

Questions Cloud

Managing employees careers : Who is responsible for managing employees' careers? The employees themselves, their supervisors, HR, or the organization?What do you think?
Create a projected cash flow statement for your business : Create a projected cash flow statement for your business for one year and Calculate the burn rate for your business
Use of linear programming in different areas : In this phase, you have read about the use of linear programming in different areas of business, such as manufacturing, marketing, and finance, for managerial decisions. A solution is only as good as the model itself. Prior to creating a model, it..
The marginal cost is a constant : If the marginal cost is a constant of 6, would that mean it is an economy of scale or diseconomy? My first thought was that it would be a diseconomy since I thought MC needed to approach zero for very large quantitities.
Challenge to market to potential customers effectively : challenge to market to potential customers effectively and retain existing customers. Uncertainty - short-term focus due to economic uncertainty; lost focus with long-term planning in favor of shorter-term goals
Which type of pricing strategy gains in importance : When price sensitivity differs among customers in different market segments, which type of pricing strategy gains in importance
Write an essay on government policies and their impact : Write about government policies and their impact on unequal distribution of wealth and income. 4 to 5 pages. The essay must discuss how policies are resulting in vanishing social conditions
Suppose the relationship between demand for good : Suppose the relationship between Demand for good x (Qx) can be described by the following linear relationship
Logical assumptions and rational organization of ideas : The report should have main title and sub title headings, as well as appropriate business terminology. Additional, logical assumptions, rational organization of ideas, and identifications of key points

Reviews

Write a Review

Marketing Management Questions & Answers

  Environmental scanning generally produces large amounts of

1. environmental scanning generally produces large amounts of data. what are some questions to ask to aid you in

  A s.w.o.t. analysis

A S.W.O.T. analysis

  Using the val segment evaluation psychographic process

Using the VAL segment evaluation psychographic process describe how you would achieve this repositioning with consideration to the following segments? What is the different customers' motivation to buy

  Define integrated marketing communications

Define integrated marketing communications

  Explain identifying place and promotional strategy

Explain Identifying Place and Promotional Strategy and How can you identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan

  Students should read the scenarios below and respond in the

students should read the scenarios below and respond in the form of an essay which should consist of several

  Many non-profit organizations such as universities churches

many non-profit organizations such as universities churches government agencies and charities are using marketing

  The earliest start es earliest finish ef latest start ls

draw the activity on node aon project network using microsoft project or visio. perform a critical path analysis for

  Discuss factors about the corporate culture that were play

Discuss factors about the corporate culture that were at play, and suggest central reasons why the executive staff waited as long as they had to consider the development of an enterprise project management methodology (EPM)

  Describe a recent promotion experience

Communicating is an important marketing process of conveying our message to our customers and prospects. Describe a recent promotion experience

  Explain redesigning a web site

Explain Redesigning a Web site and Explain why these areas are important to Web site redesign

  Goals and objectives of marketing

Preface: You are the new marketing manager to The Waters Bottling Company (WBC) of Munsonville, NH. Goals and Objectives of Marketing

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd