Case study on manchester products
Course:- Marketing Management
Length: word count:3500
Reference No.:- EM13297

Assignment Help
Assignment Help >> Marketing Management

Case study on Manchester Products: A Brand Transition Challenge and answer the following questions.

1. Paul Logan Inc. has decided to sell its Furniture Division (PLFD) to Manchester Products Inc. in order to refocus on its distinctive competencies in fashion and textile design. Paul Logan Inc. wants to free up its balance sheet in order to pursue a 'big push' for further international expansion of its Apparel and Home Decor businesses. What market entry strategy do you think might be most suitable for Paul Logan Inc. to enter the UK market? Provide a full rationale and justification for your recommended strategy.

2. How might Manchester Products Inc. brand transition challenge decision in terms of what to do with the Paul Logan brand name for the acquired home furnishing business over the next three years impact on the market entry strategy you have recommended for Paul Logan Inc. above?

3. How can Paul Logan Inc. build in contingency plans into its UK market entry strategy to deal with any brand transition decision made by Manchester products Inc? Outline the nature of such contingency plans.

Put your comment

Ask Question & Get Answers from Experts
Browse some more (Marketing Management) Materials
Explain Concerns that technology presents and How do we best raise the ethical reality and image of the timeshare industry and remove any gray areas in practice in our compan
The product idea is called Positive ID. Positive ID is a microchip which will be embedded into humans and contains useful information in identifying patients accurately. Cu
Higher Solutions is an information technology company specializing in software development and network architecture. The company has decided to develop a game in order to
Research specific predictions on Facebook relative to the next five years.  Identify 3 to 5 of the key predictions.  Does Facebook seem to be losing its popularity?  If so, wh
I chose to do a portfolio on Amazon.com; I need a 6 page double space paper written in APA format with the references cited correctly. Company selection (why did you choose t
What are the ebusiness trends for security on the internet? Research on internet viruses, trends in security software for the internet, and security features for online busi
What considerations might the retailer had to have considered when thinking about their location. Parking considerations? Who is close to this particular retailer? How will th
Scenario: You are the marketing director for a McDonalds. The company has decided to introduce its new premium burger through social media. Write a short message that you wo