Can a brand name provide a useful signal of quality

Reference no: EM13902715

Many consumers view a well-known brand name as a signal of quality and will pay more for a brand-name product (e.g., Bayer aspirin instead of generic aspirin, or Birds Eye frozen vegetables instead of the super- market's own brand). Can a brand name provide a useful signal of quality? Why or why not?

Reference no: EM13902715

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