Calculate the cost of a custom cello

Assignment Help Case Study
Reference no: EM131086730

Holly Manufacturing Case Study

Holly Manufacturing Company produces two cello models. One is a standard acoustic cello that sells for $600 and is constructed from medium-grade materials. The other model is a custom-made amplified cello with pearl inlays and a body constructed from special woods.

The custom cello sells for $900. Both cellos require 10 hours of direct labor to produce, but the custom cello is manufactured by more experienced workers who are paid at a higher rate.

Most of Holly's sales come from the standard cello, but sales of the custom model have been growing. Following is the company's sales, production, and cost information for last year:

Cello

 

Standard

Custom

Sales and production volume in units

 

 

900

100

Unit Selling Price

 

$600.00

$900.00

Unit costs:

 

 

 

  Direct materials

 

$150.00

$375.00

  Direct labor

 

$180.00

$240.00

  Manufacturing overhead*

 

$135.00

$135.00

    Total unit costs

                                     

$465.00

$750.00

Unit Gross Profit

 

$135.00

$150.00

 

 

 

 

Direct Labor Hours

 

10.00

10.00

Direct Labor Rate Per Hour

 

$18.00

$24.00

 

 

 

 

*  Manufacturing overhead costs:

 

 

 

       Building depreciation

$ 40,000

 

 

       Maintenance

   15,000

 

 

       Purchasing

   20,000

 

 

       Inspection

   12,000

 

 

       Indirect materials

   15,000

 

 

       Supervision

   30,000

 

 

       Supplies

   3,000

 

 

    Total manufacturing overhead costs

$135,000

 

 

Selling and Administrative expenses:

Commission to sales person                                3 % of Sales Revenue

Advertising, CEO salary, etc.                                $ 30,000  per year.

* These manufacturing overhead costs are company-wide,  fixed in nature: they do not vary with the volume of manufacturing activity.

The company allocates overhead costs using the traditional method. Its activity base is direct labor hours. The predetermined overhead rate, based on 10,000 direct labor hours, is $13.50 ($135,000 ÷ 10,000 direct labor hours).

Johann Brahms, president of Holly, is concerned that the traditional cost-allocation system the company is using may not be generating accurate information and that the selling price of the custom cello may not be covering its true cost.

President Brahms has hired your consulting team to help him understand cost allocation and provide more accurate information and advice. Here are some questions to guide your work.

A. The cost-allocation system Holly has been using allocates 90% of overhead costs to the standard cello because 90% of direct labor hours were spent on the standard model.     

How much overhead was allocated to each of the two models last year?

Discuss why this might not be an accurate way to assign overhead costs to products.

B. How would the use of more than one cost pool improve Holly's cost allocation?

C. Holly's controller developed the following data for use in activity-based costing:

     Manufacturing

 

 

Standard

Custom

Overhead Cost

Amount

      Cost Driver

Cello

Cello

Building depreciation

$40,000

      Square footage

3,000

1,000

Maintenance

$15,000

      Direct labor hours

9,000

1,000

Purchasing

$20,000

      # of purchase orders

1,500

500

Inspection

$12,000

      # of inspections

400

600

Indirect materials

$15,000

      # of units manufactured

900

100

Supervision

$30,000

      # of inspections

400

600

Supplies

$3,000

      # of units manufactured

900

100

Total

$135,000

 

 

 

D. Use activity-based costing to allocate the costs of overhead per unit and in total to each model of cello. Show all supporting calculations. It is appropriate to use an excel document to do your computations in Excel

E. Calculate the cost of a custom cello using activity-based costing.

F. Why is the cost different from the cost calculated using the traditional allocation method?

G. At the current selling price, is the company covering its true cost of production? Briefly explain

H. What price could Holly Manufacturing set that would give about the same profit margin (% ) as the standard cello?  Show all calculations.

I. What should Holly Manufacturing do if the quantity of custom cellos sold at the new price falls to 50 per year?

J. What should Holly Manufacturing do about the situation if market conditions are such that the price of the custom cello cannot exceed $900?

K. At a selling price of $600 for the standard cello and $1,000 for the custom cello, and assuming the same product mix, what is the breakeven unit volume for each cello (remember it is difficult to sell a fraction of a cello, so round-up.  You need to consider the product mix when selling 2 products). Please show President Brahms a contribution Income Statement reflecting the sales at breakeven.

Write a brief report to President Brahms explaining your conclusions and the benefits of your suggestions. What are the lessons learned from this case that can help him understand cost allocation.

Reference no: EM131086730

What typical problems in introducing business intelligence

What are the typical problems in introducing business intelligence tools that are described in the case study? What additional people-related problems do you think may arise w

Task 1 case study organisational structure and culture

Task 1. Case Study 1: Organisational Structure and Culture, Surviving Greenscape’s Hard Times, Compare and contrast different organisational structures. In your opinion, what

Prepare a written case analysis

Preparing a written case analysis is much like preparing a case for class discussion, except that your analysis must be more complete and put in report form - CRISIS IN CYPR

Do wfms core values as presented in the case really matter

How well is Whole Foods Market performing from a financial perspective? Do WFM's core values as presented in the case really matter? Have they contributed to the company's suc

Explain infosys technologys success in global marketplace

According to Hofstede's research, India has a high score on the power distance dimension. To what degree could this high score help to explain Infosys Technology's success i

What extent should be held responsible for loss of investors

As either a member of Bernie Maddof's family, or as one of his investment feeders, to what extent should you be held responsible for the losses of the investors? Support you

Would you write a proposal for a country retreat

What steps would you take next? Would you write a proposal for a country retreat or try to convince the board to stay with the plan that had already been developed? What are

What was the innovative supply chain strategy

What was Essilors mission and what was the innovative supply chain strategy used to support the mission and how did Essilor use the combination of innovation and customer ser

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd