Building a powerful technology brand of mobil phone

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Reference no: EM13869157

Topic: Building A Powerful Technology Brand Of Mobil Phone

The world of parity has hit the mobile phone market just as it has many other technology product categories. The products ranging from the simple to the complex, but every manufacturer offers, of course, the latest features. In fact the overall market is predictable, with Nokia, Motorola, and Ericsson fighting it out at the top and several less successful brands like Samsung, Philips, Siemens and Panasonic trying hard to make inroads into their top competitor's market share.

Please analyses what makes the difference between the most successful and less successful brands and how to meet the consumers' requirement by setting up the proper manufacturing strategy.

Reference no: EM13869157

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