Bp and queensland floods case studies

Assignment Help Business Management
Reference no: EM13733647 , Length:

This assessment is based on a short article that reviews the BP Oil Case Study and the Queensland floods (this article can be found on Moodle).

The purpose of this assessment is to apply public relations theory and principles to these two case studies. Use the article on Moodle as a starting point. You are required to read the public relations literature on both cases, as well as peer review scholarly articles and your textbook (see Reference List in Unit Outline), before attempting to answer each of the following questions.
Questions

1. Identify the publics in the BP and Queensland floods case studies? (100 words)

2. Segment and Prioritise the Publics? (150 words)

3. What different approaches were adopted by the leaders in the two cases? (200 words)

4. Define corporate image. How does it differ from corporate reputation? (250 words)

5. If you had been the CEO of BP what different strategies and tactics would you have adopted? (300 words)

Verified Expert

Reference no: EM13733647

Explain what is the project''s apv in the cases

A project costs $1 million and has a base-case NPV of exactly zero (NPV = 0). What is the project's APV in the following cases? a. If the firm invests, it has to raise $500,00

As compensatory damages carol can recover

The next day, Dick tells Carol which he has accepted a job in New York also cannot design her campaign. Carol has to find another to complete the design work also hires Tim

Discuss the concept of empowerment and how managers can use

Discuss why a manager's role is now more complex because we live in a post-industrial society and discuss the concept of empowerment and how managers can use this in the workp

Prepare a business profile

Choose a Hospital in your area and research their website to prepare a business profile - The Regional Medical Center is a non-profit hospital owned by Orangeburg and Calhoun

Explain actual workplace organizational issues

a) Explain actual workplace organizational issues drawing from your own experience. b) Analyze root causes from a human behavior perspective and validate the analysis with sup

Workplace issues through consulting

What are the top priorities and steps that this organization should focus on as it develops its workplace health and safety programs to address the key health, safety, and s

Rapidly changing technology and business environments

Rapidly changing technology and business environments might have impacted each generation differently.- Do you believe that each generation has similar needs for products or s

Discuss the three categories of medicaid

Discuss the three categories of Medicaid: categorically needy, medically needy, and special groups. Explain and provide an example of how there might be individuals that ben

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd