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Identify a relatively new product category, for example, tablet-sized phones (phablets). Then evaluate the brands among different companies competing in this category. Next, pick one of the companies and analyze how its brand coexists with the other products in the product line and in the overall product portfolio of the company. In the context of this company:
Analyze the use of single branding, family branding, and brand extension.
Discuss ten characteristics that you would use for effective brand name creation.
Suggest the appropriate marketing mix strategy-in terms of product, price, promotion, and place-for the product selected.
Analyze three packaging strategies followed by the company (of the selected product) and the corresponding benefits to the consumer.
moneyball a book by michael lewis 2003 highlights how creativity framing and robust technical analysis all played a
Explain Strategic Management- SWOT Analysis of Serion Therapeutics and preferably the organization or company for which you work
Explain Research & discuss opportunities for a new e-business launch and Research data that focuses on business models used for online environments
In your eight- to- ten page research paper (not including the title and reference pages), you will describe both the business strategy and supply chain strategy for your organization, for a business unit of your organization, or for some other org..
Think of an E-Commerce Initiative you would like to create. This could be a new company, a web site or a new way for an existing company to use E-Commerce. How familiar is the business with the Internet
Explain Usability Testing - User-based or Expert-based and what type of usability testing will you prefer for the personal Web site you are creating as part of your project
1. The Final Exam is "open book, open notes." The maximum time you can spend in the exam is three hours, 30 minutes. If you have not clicked the Submit for Grade button by then, you will be exited from the exam automatically.
Explain Contracts- UCC Article 2 and Grocery Inc and discuss the different warranties that apply to Grocery's business
Difference Between Product And Brand
Business organizations range from part-time sole proprietorships selling a few hundred dollarsper
unfortunately over the last several years there have been many examples of illegal and unethical business dealings some
Counseling young boys requires sensitivity to society's "boy code" and may require special strategies for putting boys at ease in the counseling context. What is the boy code? What strategies might be especially helpful for overcoming this code
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