Analyze the trends in the non-alcoholic beverage industry

Assignment Help Business Management
Reference no: EM131272640

Assignment: Company Description and SWOT Analysis

Must be based off company created below!!

* Create your NAB company name and explain its significance.

The name for my non-alcoholic beverage company is called "Splash". With Splash we intend to bring another fruit drink to the market using all natural fruit flavors. By using natural flavors we can also cut down on the sugar that's used which makes it healthier than the competition as well.

* Develop your company's Mission Statement and provide a rationale for its components.

Splash is a company that definitely separates its self from the rest. Our main goal here is not only to make a profit but staying committed to 100% customer satisfaction. Our employees here at Splash our more like family in which we treat them with the utmost respect as well as our customers. Everyone here at Splash contributes to the success of our company whether lower level employees all the way to Ownership and thats what separates us from the rest in order to make Splash the best!

In this assignment, you will conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the type of beverage you have selected, and for your company overall. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis, be sure to include external factors such as industry / market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments.

Write a three to five page paper, in which you:

1. Create your revised NAB company name and explain its significance.

2. Develop your revised company's Mission Statement and provide a rationale for its components.

• Hints: Use the Statement of Mission template on pp. 72-73 on the course textbook: Successful Business Plan to aid your development.

Help accessing a specific page number in your eBook.

• Extracting appropriate information from the NAB company portfolio, where applicable. You should fill in other required items in the template using your personal preferences.

Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three reasons why you have chosen this type of non-alcoholic beverage.

• Hints: Research and outline beverage industry trends. Consider the size and growth rate of the industry overall and the specific beverage type you have chosen. Use the worksheet in the course text (p. 88 | Past and Future Growth of Your Industry) to help you project the future growth rate. Consider the use of industry associations and search engines to find reliable, recent data.

4. Choose one strategic position from the course text (pp. 142-143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.

5. Provide an overview of your company's distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method.

o Hints: For example, will you sell your beverage in grocery stores, restaurants, or sports venues? If so, describe the types of resellers and distributors who will sell to resellers and fulfill their orders. If you are attempting to sell direct-to-consumers, such as online via a monthly subscription, how will you manage warehousing / fulfillment / shipping?

6. Outline at least three (3) types of risks (including any regulatory risks) that your business faces. Describe your company's plan to mitigate such risk.

o Hints: You may refer to the types of risk listed in the course text (pp. 148-149) as well as any risks not listed in the text. Regulation weighs more heavily on beverage and food businesses than many other types of companies, so be certain to consider any regulatory risks your type of beverage faces. For example, what kind of regulation and / or risks are you likely to face if you make health claims about your beverage?

7. Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)

o Hints: What are your company's likely strengths? Have you chosen a beverage segment that is growing and lacks an entrenched competitor? Are you in a niche market that has great potential? What are the strengths that you and other team members bring to your company? Do you or other team members have previous experience in the food and beverage industry?

o Hints: What are your company's likely weaknesses? Is the competition in your industry segment entrenched? Is your own management team inexperienced? Will it be challenging to actually produce your product and maintain quality?

o Hints: What are your company's opportunities? Does your segment have more demand than supply? Have larger corporations stopped serving smaller or niche markets that you could enter? Is a new market emerging because of demographics, immigration, changing tastes?

o Hints: What are your company's threats? Is there a clear market leader that will be hard and expensive to displace? Are downward-pricing pressures in the segment making profit margins slim? Are there little or no barriers-to-entry for new competitors; if you have a novel idea that succeeds, can the competition easily enter your market? If you have a global aspect to your company, do factors such as currency fluctuations, political instability, offshoring or outsourcing pose threats?

8. Format your assignment according to these formatting requirements:

a. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.

b. Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required page length.

c. Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.

Reference no: EM131272640

Career insights and research

From the assigned readings, lecture, Career Insights and research, identify 2-3 issues affecting recruiting and hiring of qualified workers in public administration or nonpr

Explain why do you believe this product is worthwhile

Explain why do you believe this product is worthwhile? Create a word-picture profile of your audience/s. Why are these audience/s important? How different would you approach

Which agency or bureau has the most influence and why

National security responsibilities fall across many agencies in the Department of Homeland Security and the Department of Defense. Which agency or bureau has the most influe

Positioning for the present and adapting to the future

"Strategy has two major dimensions: positioning for the present and adapting to the future" (Jordon & Grant, p. 170). In adapting to strategic change, structures, systems, a

Which agency or bureau has the most influence and why

National security responsibilities fall across many agencies in the Department of Homeland Security and the Department of Defense. Which agency or bureau has the most influe

Terms and conditions in online

"The terms and conditions in online  "click-thru" agreements are so long and detailed that no one ever reads the agreement.  Therefore, the act of clicking on "Yes, I agree"

How leadership theory would apply to nonprofit organization

The assignment is to write a research paper that uses a recognized leadership theory and use that to describe how that leadership theory would apply to a nonprofit organizat

Company attain its overall strategic objectives

Marketing planning involves choosing marketing strategies that will help the company attain its overall strategic objectives. The plan begins with an executive summary that qu

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd