Reference no: EM131201241
Write a six to seven (6-7) page paper in which you:
1. Develop the company's branding, pricing, and distribution strategy.
2. Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses.
3. Develop the differentiation strategy in relation to the closest competitor.
4. Establish whether the company's intention is to be a leader or follower within the industry.
5. Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
6. Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company's advertising strategy.
7. Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
· Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
· Develop strategies to assess performance and achieve marketing goals.
· Develop pricing strategies and distribution channels for products.
· Analyze integrated marketing communications and its relationship to advertising strategy.
· Evaluate marketing research tools involved in the marketing process.
· Use technology and information resources to research issues in marketing management.
· Write clearly and concisely about marketing management using proper writing mechanics.
Explain the design of your firewall
: A simple firewall is a filter which blocks the packets based on the pre-defined filter rules. There are two general strategies to set-up a filter. Explain the design of your firewall (filter rules)
|
Selection of countries using each model
: Create a chart that compares and contrasts the theories including the main theorists, a selection of countries using each model, and a summary of where the economic power lies (i.e., people, market, government).
|
Develop branding strategies for existing and new products
: Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing. Evaluate the basis for market segmentation and approaches to segmentation.
|
Examples of simple linear regressions
: Provide two examples of simple linear regressions we could use in (1) economics and (2) finance. Carefully define the variables you would use as the dependent variable (y) and the explanatory variable (x). Now discuss different types of hypothesis..
|
Analyze integrated marketing communications
: Develop the differentiation strategy in relation to the closest competitor. Establish whether the company's intention is to be a leader or follower within the industry.
|
Examples of simple linear regressions
: Provide two examples of simple linear regressions we could use in (1) economics and (2) finance. Carefully define the variables you would use as the dependent variable (y) and the explanatory variable (x). Now discuss different types of hypothesis..
|
Enter the given transactions into t accounts
: Transactions in a Manufacturer's Job Order Costing System.. - - Enter the given transactions into T accounts:
|
Graph the budget line in labor economics
: How to find and graph the budget line in labor economics. Using marginal utility?
|
Equilibrium size of the innovation city
: a. Suppose a group of 1 (thousand) workers form a city. Will other workers have an incentive to join the cluster? b. Suppose a group of 9 (thousand) workers form a city. Will other workers have an incentive to join the cluster? c. Compute the (stable..
|