Analyse an organisational response to change
Course:- Marketing Management
Reference No.:- EM13437

Assignment Help
Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Marketing Management

Question. Demonstrate the use of analytical tools to monitor the progress and the effect of change

  • Experiencing change - how volume, momentum and complexity play a part
  • Changing behaviours, how we react and recover from change
  • Resilience and competencies - people's change-ability and change capacity
  • How coaching can increase competence

Question. Assess monitoring and measurement techniques to change within an organisation

  • Leadership and management function, looking at a suitable approach and the dynamics of change
  • Six leadership practices
  • Leadership practices and change requirements, including change equation

Question. Analyse strategies to minimise adverse effects of change

  • Causes of change resistance - common barriers with examples
  • How to deal with emergent resistance using transformation curve (positive)
  • Handling resistance associated with negative perceptions using the transformation curve (negative)

Question.  Identify the processes to review the impact of the change

  • Achieving what was planned - how to judge a change project
  • Strategic vs operational evaluation - why you must do both
  • Success criteria (both hard and soft) and drawing up a change initiative spec
  • Applying measures to rate success - outcome and process valuations

Question.  Analyse the results of the impact review

  • Approaches to gather valid and reliable data
  • A review of data-gathering methods

Question:  Present the findings of the change analysis

  • Agreeing on the evaluation taking into account social and political dimensions
  • Learning from experience - three stages and double loop learning
  • Assessing the evaluation

Put your comment

Ask Question & Get Answers from Experts
Browse some more (Marketing Management) Materials
Research your favorite brand. Act as the brand manager and provide an original, substantive post on the brand. Discuss the following points by using specific information and
How does this company or person use Twitter to promote its products or services? (Please state the total number of Tweets, and the approximate number of tweets that you have
For this assignment, search resources l(Management Guides, Business Source Complete database. GMID database, Culturgrams and other library sources) for country guides and prof
Describe how you would incorporate social media to promote your product or service; be specific in identifying which social media you would use and why. Support your analysi
How would you summarize the pricing strategy that best fits Whole Foods' business model; is it Market Penetration, EDLP, High/ Low, or Price Skimming? How does the company j
In your paper: Identify the incident/outbreak you chose from 2014 for which risk communication was essential. Describe the situation that occurred and some statistics to displ
1. Company: What are our goals, and what measures will be used to determine if we are on track? What strengths and weaknesses do we see in our brand and organization? 2. Con
How does the strategy for REI compare to the strategy of one of the competitors you selected in the Market Position discussion in Unit 1? What are some changes you would rec