An advertising campaign focuses on consumers

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An advertising campaign focuses on consumers who are intensely loyal to Vans, the surf and skateboard brand best known for its quirky, slip-on canvas shoes. What steps would you take to tap into this brand community? As you develop ideas, explain how those approaches would connect to the rituals and values of that community. What socio-cultural meaning would the campaign convey about the brand and its users?

Reference no: EM131430003

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