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We want to select an advertising strategy to reach two types of customers: customers with over $50,000 annual income and customers with under $50,000. We feel that people in the first group will purchase twice as much of our product as people in the second. Our goal is to maximize purchases by both types of customers. We may advertise either on TV or a magazine; one unit of TV advertising costs $40,000 and reaches approximately 20,000 people in the first group and 80,000 in the second. One unit of advertising in the magazine costs $24,000 and reaches 60,000 people in the first group and 30,000 in the second. We require that at least 6 units of TV advertising be used and that no more than 12 units of magazine advertising be used. The advertising budget is $360,000. a. Formulate this problem as a linear programming problem. b. Solve the problem graphically to find the optimal solution. c. The local TV station agrees to bring down their advertising costs from $40,000 to $35,000. What does this do to the solution? d. Refer to the original case describe in (a), suppose we can increase our advertising budget to $400,000, What does this action do to the original solution?
Operations Management is about a book review. Title of the book is "Goal". This book has been written by Dr. Eliyahu Goldartt. The book has been appreciated by many as one of those books which offers an insight into the operations and strategic capac..
Operational plan pertaining to a hospitality enterprise is given in detail in the solution. The operational plan is an important plan or preparation which gives guidelines regarding the role and responsibilities of each and every operation at all lev..
Recognise the importance of a strategic approach to the development and deployment of organisational information systems. Demonstrate an understanding of the importance of databases and their integration to the organisation's overall information mana..
An analysis of the holding costs, including the appropriate annual holding cost rate.
Briefly explain Evolution and contributor of Operations management.
A number of drivers of change have transformed the roles, functions and responsibilities of an operations manager over recent years. These drivers have not only been based on technological innovations but also on the need for organisations to develop..
Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.
Evaluate problems in operations and identify approaches to overcoming them. Critically evaluate operating plans and identify areas for improvement. Justify, implement and evaluate changes to operations in line with modern approaches.
Develop a report for Figi Fabricating that will address the question of whether the company should continue to purchase the part from the supplier or begin to produce the part itself.
Prepare a staffing plan showing the change of your unit from medical/surgical staffing to oncology staffing.
Ccompare the effectiveness of different leadership styles in different organizations
Be able to understand the concept of risk, roles and responsibilities for risk management and risk management tools and models.
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