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Define Marketing orientation and what factors influence customer value.
• Reflect on an organisation that produces products or services you frequently purchase. Consider the following questions:
• What do you value about this organisation's products or services?
• What does this organisation do that sets it apart from others in terms of customer value?
• How does it compare with other organisations in the same sector?
• Think of specific examples that you have observed in which brand reputation affected an organisation's performance.
Choose an organisation that you will discuss. It is preferable that you choose one that produces products rather than services.
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