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'A synthesis of contemporary market orientation perspectives', European Journal of Marketing, 35 (1/2), pp. 92-109. Assess the conceptual framework of market orientation that is presented in the article. Account for the five recently advanced perspectives on market orientation that are integrated into the framework. Explain your answer
Organisations' behaviour is guided by financial data. In the short term, such data will help determine operational expenditures; in the long term, historical data may help generate forecasts aimed at determining strategic plans. In both instances.
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