A new singer and songwriter appeared out of nowher

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In 2014 a new singer and songwriter appeared out of nowhere and influenced pop culture. Her name;  Meghan Trainor ( A fellow New Englander) Heavily influenced by marketing efforts her popularity soared and she has gone on to the Grammy's within one year of her first top album and top song.  "All about that Bass"  

The music industry heavily influences our culture or is it the other way around?  Understanding the marketing environment means knowing if its trends or real change and capitalizing on that. Can you explain this concept and why marketers need to be on their game at all times searching out trends!


Reference no: EM13787594

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