A description of how a demand chain is created

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Q1. Jill develops the new espresso machine which she names Quick Shot. She also writes the operating manual to be included with each machine. Jill can obtain trademark protection for: a. espresso machine only. b. name Quick Shot only. c. operating manual only. d. All of above.

Q2. Give an explanation of a demand chain, an identification of the constituent parts of a demand chain, Why a business should understand the constituent parts of their demand chain, A description of how a demand chain is created, A description of how a demand chain can be beneficially used, An instance of a demand chain, select Fortune 500 company and explain its demand chain.

Reference no: EM137536

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