Write the key elements to define the culture

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Write down the key elements which define the culture? How does the company overcome ethnocentricity(chu nghia vi chung, chu nghia dan toc)? How do attitudes, values, customs and thoughts shape culture? Write down "effective" strategies for the global company to adapt to local culture? Write elements of other cultures (in general) should a company be aware of to operate profitably and successfully?

Reference no: EM13106698

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