Write a report critically evaluating service marketing strat

Assignment Help Marketing Management
Reference no: EM13751371

PURPOSE The objective of this assignment is to develop and enhance individual student's capabilities in critically evaluating literature in service marketing. 

REQUIREMENT: 
From secondary literature search and your own readings, write a report critically evaluating service marketing strategies in 3 companies of your choice. Your report should have the following format 
- Executive summary 
- Table of Contents 
- Company history of each selected company, sales, market share , profits, if any 
- Type of industry , customers 
- Types of Service marketing strategies 
- Implementation of service marketing strategies 
- Conclusion 
You should gather your literature from journal articles, research reports, press releases, government publications , trade magazines or various sources which are creditable in nature. 
Additional Guidelines/Assignment Format 
• Your assignment should be types on A4 paper using 12 Times New Roman and 1.5 spacing 
• Your assignment should contain about 3,000-5,000 words ( at 15-20 pages), not including appendix and reference 
• Your assignment must include in-text citation and a reference list. Referencing needs to follow APA style. 
• References should be include the latest publications ( year 2005 and onwards) 
• All submitted assignments will go through online plagarism software check. 
Marks Distribution (60%) 

Marking Dimensions 

1. Executive Summary 5 
2. Critical Evaluation of 3 companies 30 
3. Citation and Reference List 10
4. Language , Clarity and Coherence 10 
5. Conclusion 5

Verified Expert

Reference no: EM13751371

How the marketing strategy of a cruise ship company differ

Write a report demonstrating how the marketing strategy of a Cruise ship company (e.g., P&O Cruises, Carnival etc.) would differ when targeting two different Roy Morgan life

Compare the possible ethical breaches

Conflict Management Report: The workplace can be an especially stressful environment. Compare the possible ethical breaches of Kate's manager against your own manager's behavi

Perform an environmental scan

A: Perform an environmental scan and industry analysis documenting the strengths and weakness. B: Compare and contrast potential marketing plans to determine if they are going

What are the advantages of advertising during the super bowl

The Super Bowl is the most watched program on television, and many just tune in to watch the ads. What are the advantages of advertising during the Super Bowl? What are the

Core market offerings and defining the product

From the case study, take a position on whether Tropicana did or did not make a major mistake in changing its product packaging. Next, suggest the next two (2) steps that yo

Create high-level advertising and public relation strategies

Create high-level advertising and public relations strategies that support the position statement that is targeting your new market segment. This includes an overview of the

What policy instruments should the government use

What policy instruments should the government use to promote foreign direct investment, Is it already part of regional integration? If not, should the country consider it? W

Explain marketing and ideas for soft drink manufacturer

Explain Marketing and ideas for soft drink manufacturer and What would you suggest are some of the marketing-related things I should do before I produce my first bottle

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd