User Account

All Pages

Write a report critically evaluating service marketing strat

Assignment Help Marketing Management
Reference no: EM13751371

PURPOSE The objective of this assignment is to develop and enhance individual student's capabilities in critically evaluating literature in service marketing. 

REQUIREMENT: 
From secondary literature search and your own readings, write a report critically evaluating service marketing strategies in 3 companies of your choice. Your report should have the following format 
- Executive summary 
- Table of Contents 
- Company history of each selected company, sales, market share , profits, if any 
- Type of industry , customers 
- Types of Service marketing strategies 
- Implementation of service marketing strategies 
- Conclusion 
You should gather your literature from journal articles, research reports, press releases, government publications , trade magazines or various sources which are creditable in nature. 
Additional Guidelines/Assignment Format 
• Your assignment should be types on A4 paper using 12 Times New Roman and 1.5 spacing 
• Your assignment should contain about 3,000-5,000 words ( at 15-20 pages), not including appendix and reference 
• Your assignment must include in-text citation and a reference list. Referencing needs to follow APA style. 
• References should be include the latest publications ( year 2005 and onwards) 
• All submitted assignments will go through online plagarism software check. 
Marks Distribution (60%) 

Marking Dimensions 
% 
1. Executive Summary 5 
2. Critical Evaluation of 3 companies 30 
3. Citation and Reference List 10
4. Language , Clarity and Coherence 10 
5. Conclusion 5

Verified Expert

Reference no: EM13751371

Questions Cloud

Explain the concept of electronic payment systems : Finally, explain the concept of electronic payment systems and identify a minimum of three such systems (i.e. PayPal) that we will want to consider when selecting the appropriate solution for our company
How did patriarchal ideal of family and community shape life : How did patriarchal ideals of family and community shape life and work in colonial America? What happened when men failed to live up to those ideals?
Describe the agency relationship in this scenario : A soldier was drinking at a training seminar. Although he was told to leave his car at the seminar, he disobeyed orders and drove to a nightclub. On the way home from the club, he was in an accident. 1. Describe the agency relationship in this scenar..
How do burial rituals build identity sense of community : How do burial rituals build identity and strengthen the sense of community for the living? What factors have shaped these customs and values-religious, political, geographical, etc.?
Write a report critically evaluating service marketing strat : From secondary literature search and your own readings, write a report critically evaluating service marketing strategies in 3 companies of your choice. Your report should have the following format - Executive summary - Table of Contents - Company hi..
Describe the challenges the company : Provide your rationale as to whether or not the use of data analytics has helped the company accomplish its goals. Describe the challenges the company may have faced by choosing to utilize business analytics that the other company did not face.
Profits if the firm chooses the profit-maximizing price : What are profits if the firm chooses the profit-maximizing price and what are profits if the firm chooses a penetration price equal to marginal cost?
Responsible for assuring statistical control. in one proces : A statistical process analyst is responsible for assuring statistical control. In one process, a machine is supposed to drop 11.4 ounces of mints into a bag. (Assume that this process can be approximated by a normal distribution). The acceptable rang..
How your own culture handles a similar situation or need : Describe your process of adjusting or expanding your own perspective to better understand this behavior. Consider how your own culture handles a similar situation or need.

Reviews

Write a Review

Marketing Management Questions & Answers

  Find the annual holding costs

Southeastern Bell stocks a certain switch connector at its central warehouse for supplying field service offices. Find the annual holding costs

  Explain e-commerce and ethical and regulatory issues

Explain e-commerce and ethical and regulatory issues

  Write a paper on the role of leadership theory

Write a paper on The role of leadership theory in raising the profile of women in management

  Planning and complete the waste disposal operation

General Hospital (GH)is looking to identify a suitable supplier for the disposal of hazardous waste generated by the daily running of the facility for the next 12 months.

  Compare facts about each of the three countries

For this Assignment, conduct research on the United States and two other countries' cultures. Compare facts about each of the three countries

  What are the main variables that meredith has focused

What are the main variables that Meredith has focused on to segment its markets and which target marketing strategy do you think best describes Meredith's efforts?

  Write a white paper on a company of your choice

Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market

  Given the forecasted changes in the u.s. demographic

Given the forecasted changes in the U.S. demographic composition, name several products (not brands) that will realize increasing demand. Also, name several products that will face declining demand.

  Explain how the marketing opportunity would reflect upon

you are a marketing manager interviewing for a new job at several different firms simultaneously. you expect to be

  How you intend to ensure the organizations vision mission

write a proposal of no more than 750 words outlining the research approach you will use for your strategic plan due in

  Expansion plan that includes future profitability

ou have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part C of your marketing plan. expansion plan that includes future profitability and market share growth

  If your purpose is to analyze persuade or collaborate you

1.an employee who writes a report on her experiences during last weeks sales calls is preparing ananbsp analytical

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd