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Explain the importance to marketing managers of multiculturalism and growing ethnic markets. Multiculturalism occurs when all major ethnic groups in an area are roughly equally represented. Growing multiculturalism makes the marketer's task more challenging. America is not a melting pot but numerous mini-melting pots. Hispanics are the fastest-growing segment of the population followed by African Americans. Many companies are now creating departments and product lines to effectively target multicultural market segments. Companies have quickly found that ethnic markets are not homogeneous.
1. Go to the library and look up a minority market such as the Hispanic market. Write a memo to your boss that details the many submarkets within this segment.
2. Using the library and the Internet, find examples of large companies directing marketing mixes to each major ethnic group.
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the purpose of the discussion board is to allow students to learn through sharing ideas and experiences as they relate
The AMC theatre in sunset plaza observes the daily tickets sales for the past four weeks. Please see the data in the excel sheet. The manager of the theatre has forecasted that next week's total ticket sale will be 2390. Based on this forecast and..
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