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Strategic Management Assignment
The Case Study - The Competitive Strategies of Lenovo in the Corporate Market By: Mingshir Lin Kyriakos, et., al.
Assignment Tasks - In this case study you need to do the following tasks:
1. Critically analyse the current state of international corporate PC market to get a better sense for the environment to address the problem of Lenovo. Use the concept of Porter's Six Forces.
2. Write a critical SWOT analysis on Lenovo's outlook in order to get a better sense of the corporate market and the impending loss of the IBM branding.
3. Explain the implications of competitive strengths gained by Lenovo applying the appropriate theory of strategic choices. Focus on the organisation's perspectives in expanding product differentiation strategies.
4. Design a strategic plan that can structure Lenovo's challenges for market sustainability in the Sultanate of Oman.
Attachment:- Case Study.rar
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This assignment is prepared as per the provided requirements and the case study of Lenovo. This paper has addressed all the questions and have followed the suggested paper structure. The headings are made indicating each part clearly. The harvard referencing has been done with the inclusion of 10 references as asked in the requirements. The classification of the referencing has also been done.
State the number of words used at the end of your assignment. You may include diagrams, figures etc. without word penalty. A sliding scale of penalties for excess length will be imposed according to the amount by which the limit has been exceeded. Please take this seriously In order to achieve a grade of 70% or above, as well as satisfying all of the outlined criteria for a 'pass', the student must demonstrate a detailed understanding and application of the concepts and principles of Strategic Management models. The submission will be well organized and contained all relevant data. It will show evidence of appropriate investigation including research from a range of academic literature and other secondary sources of information. Detailed answers will be given to each of the questions with appendices where appropriate. There will be an evidence of wider reading through appropriate supporting references.
Assignments must be submitted by the due date. The only circumstance in which assignments can be submitted late is if an extenuating circumstances form is submitted at the same time. In these circumstances work may be submitted up to 2 weeks late only. If the extenuating circumstances are upheld, the assignment will be graded; otherwise a 0 will be awarded. Maximum Word Length: 2,200 words plus up to four pages of appendices. The font type must be either Arial or Times New Roman with a size 12 font and with 1 inch (2.5 cm) margins at the sides with 1.5 line spacing. All sources must be clearly referenced using the Harvard system.
Critical analysis of international corporate PC market; using Porter's Six Forces. SWOT analyses on Lenovo's outlook for a better sense of the corporate market and the impending loss of the IBM branding. Implicative explanation of competitive strengths gained by Lenovo focusing the conceptual parameter of: strategic choices and Product differentiation strategies. Designed-Strategic plan that structured Lenovo's challenges for market sustainability in the Sultanate of Oman. You should hand in one copy of your assignment by the time and date above to the appropriate 'hand-in location' at the Gulf College. Fill in the front cover (staple together with your assignment). MAKE SURE that you fill in all the relevant details on this form. An acknowledgement will be given to you upon receiving your assignment. This is your receipt, keep it. You can submit work by post, but you must send it recorded delivery, it must be postmarked two days before the deadline date and a copy must be kept by you in case it is lost in the post. Faxed assignments will not be accepted.
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