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Would zaras model work for other retailers

Assignment Help Operation Management
Reference no: EM132199749

Case 1: Marketing Excellence-Zara

Question :

1. Would zara's model work for other retailers? Why or why not ?

2. How is Zara going to expand successfully all over the world with the same level of speed and instant fashion?

Case 2: Marketing Excellence-Gillette

Quesions :

1. Gillette has successfully convienced the world that "more is better" in terms of number of blades and other razor features. Why has that worked in the  past? What's next?

2. Some of Gillette's spokespeople such as Tiger Woods have run into controversy after becoming endorsers for the brand. Does this hurt Gillette's brand equity or marketing message ? Explain.

3. Can Gillette ever become as successful at marketing to women? Why or Why not?

Attachment:- Assignmnet details.rar

Reference no: EM132199749

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