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1. Distinguish between variety and assortment. Why are these important elements of retail market structure?
2. The same brand and model of tablet is sold by specialty computer stores, discount stores, category specialists, online retailers and warehouse stores. Why would a customer choose one retail format over the others?
3. Choose a product category that both you and your parents purchase (e.g., business clothing, casual clothing, music, electronic equipment, shampoo). In which type of store do you typically purchase this merchandise? What about your parents? Explain why there is (and is not) a difference in your store choices.
4. There are services and products involved when buying or renting a car, and in both cases, the customer drives away in a car. But buying a car focuses more on the product, whereas renting involves the service. Explain four ways in which marketing for a rental car company differs from marketing for an automobile dealership.
expected value and consumer choicesconsumersrsquo choices are prey to subtle discrepancies that arise in cognitive
Create a new product that will serve two business (organizational) markets. Write a 750-1,000-word paper that describes your product, explains your strategy for entering the markets, and analyzes the potential barriers you may encounter. Explain h..
Determine which of the two (2) sites provides better marketing research information in relation to the company. Suggest reliable methods that you could use in order to fact check the accuracy of either site.
What is the net return from a marketing investment divided by the costs of the marketing investment?
Assume you are charged with establishing a marketing campaign for a product that is in a mature stage of the product life cycle. Review the ‘Marketing and Promotions Process Model" and decipher which part of the process would be the most difficult..
Environmental influences on your pricin decisions and At what price you will sell your product and why
Businesses and products of all types utilize branding as a method of identification. Whether they are a business, health care service or a product; branding through the use of logos and tag lines is part of the marketing/advertising process
1q critique the reaction of smallburg national bank to professor sandersrsquo survey findings.2q. what are the risks
What are the Concepts of Marketing? Explanation of the SWOT Analysis in Tranquility. Illustrate the five main marketing concepts/orientation. Identify Marketing Orientation.
What are your thoughts on Black Friday in store deals versus Cyber Monday, do you find one to be more beneficial to the consumer than the other
Explain E-Business Brainstorming and What e-Business strategies would you recommend Prehistoric Computers to adopt
explain the relative emphasis that would be placed on advertising or personal selling in each of the following
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