Why did jones soda make the marketing

Assignment Help Marketing Management
Reference no: EM13736724 , Length:

Watch how Jones Soda started their empire. Notice the different strategies they employed and the pitfalls they endured to build the brand that exists today

Please answer the following three questions:

1. Describe the marketing/distribution channel change made by Jones Soda in the video.

2. Why did Jones Soda make the marketing/distribution channel change in Question #1 above?

3. Why do you think that the shift from direct marketing channels to indirect marketing channels was associated with their ultimate failure?

• Please provide a 1 ½ to 2 page minimum response, not including cover page and references, at least one referenced source, and APA formatting throughout

url- http://media.pearsoncmg.com/ph/bp/bp_mylabs/akamai/template/video640x480.php?title=Jones%20Soda:%20Marketing%20and%20Consumer%20Behavior&clip=pandc/bp/2010/management/jones_cb_2010.mov&caption=bp/bp_mylabs/akamai/2010/management/xml/jones_cb_2010.adb.xml

Verified Expert

Reference no: EM13736724

Marketing plan-integrated marketing communications

Marketing Plan: Integrated Marketing Communications,  This is the culmination of the Marketing Plan. Detail the advertising and promotional activities that will be used to pr

Evaluate seth goldman leadership performance

Evaluate Seth Goldman's leadership performance on the concept of the "Triple Bottom Line" using at least two (2) examples from both resources (at least four [4] total exampl

Explain global expansion into kuwait and qatar

Explain Global Expansion into Kuwait and Qatar and The purpose of this memorandum is to initiate a strategy that details a management decision to begin planning and research

Should pricing decisions remain with the payers

Should pricing decisions remain with the payers? What are the incentives for patients/clients to search a reference-based database like healthcarebluebook for information?

E-banking the next best approach for the namibian market

Possible topics from the following title, for research purposes1. E-banking the next best approach for the Namibian Market2. the importance of the internal customer: a case st

Choose a nationally recognized franchise

Choose a nationally recognized franchise (e.g., Subway, Curves, 7-Eleven, Quizno's, REMAX, Choice Hotels International, and Dunkin' Donuts), and visit that company's Web

What are dangers of basing a marketing campaign on safety

Suppose you work in the marketing department for an airline. Can you use these data in your marketing efforts? If so, how? What are the dangers of basing a marketing campaig

Strengths and weaknesses of your brand vs the competition

Approximately 6, 7 power point slides covering the following: brand you are working on (AIRHEADS CANDY SOUR), Summary slide - Strengths and weaknesses of your brand vs. the c


Write a Review

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd