Reference no: EM13736724 , Length:

Watch how Jones Soda started their empire. Notice the different strategies they employed and the pitfalls they endured to build the brand that exists today

Please answer the following three questions:

1. Describe the marketing/distribution channel change made by Jones Soda in the video.

2. Why did Jones Soda make the marketing/distribution channel change in Question #1 above?

3. Why do you think that the shift from direct marketing channels to indirect marketing channels was associated with their ultimate failure?

• Please provide a 1 ½ to 2 page minimum response, not including cover page and references, at least one referenced source, and APA formatting throughout

url- http://media.pearsoncmg.com/ph/bp/bp_mylabs/akamai/template/video640x480.php?title=Jones%20Soda:%20Marketing%20and%20Consumer%20Behavior&clip=pandc/bp/2010/management/jones_cb_2010.mov&caption=bp/bp_mylabs/akamai/2010/management/xml/jones_cb_2010.adb.xml