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This week we talked a great deal about advertising and the different types of ads that companies use including those featuring celebrity endorsements like this Diet Pepsi advertisement with Sofia Vergara. Which celebrity would you use to endorse Diet Pepsi in attempts to reach a ‘different' target group? Who might you use for regular Pepsi? Diet Coke? Coke Classic? Sprite? Explain and justify your choice for each.
Explain Promotion Exercise - Mix and Match Products and Markets and compare and contrast the two pricing methods explaining why you think they would be similar or different
It's common knowledge that labeling has become global. Examine the labeling regulations that your chosen country has. Give examples of at least two (2) labeling regulations
The Importance of Social Media and Web Analytics" Please respond to the following: From the e-Activity and weekly reading, suggest two (2) ways that you can use social media
Using the content analysis area, profile your product's Web site with that of two other direct competitors. Determine what the competitive strategy for each company may be.
Lovelock provided guidelines and suggestions for success in marketing services globally. Will following these guidelines provide for greater success in global marketing? Why o
Write a press release. The press release is to publicize the Fashion Show Presentation (from a store or designer) that will take place in conjunction with a fundraise/benefi
Provide a brief description of the product's current packaging (include a photo of the product). Provide an analysis of the current packaging's limitations. Limitations can i
Describe the product you selected in terms of the four utilities of customer value. Identify the product's target market at home and in your stated foreign market. Indicate th
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