Who is most important in managing marketing ethics

Assignment Help Marketing Management
Reference no: EM131172672

DISCUSSION 1

Why is marketing ethics a strategic consideration in organizational decisions? Who is most important in managing marketing ethics: the individual or the firm's leadership? Explain your answer.

What is the relationship between marketing ethics and organizational performance? What are the elements of a strong ethical compliance program to support responsible marketing and a successful marketing strategy?

450 - 500 words minimum for each Topic. Two (2) references are required beyond the text book. Be sure to cite and source in APA format.

DISCUSSION 2

Visit the Better Business Bureau website (www.bbb.org). Review the criteria for the BBB Marketplace Torch Awards - https://www.bbb.org/central-texas/programs-services/torch-awards/bbb-torch-awards-details/. What are the most important marketing activities necessary for a firm to receive these awards? Expand on each criteria.

450 - 500 words minimum for each Topic. Two (2) references are required beyond the text book. Be sure to cite and source in APA format.

Reference no: EM131172672

Questions Cloud

Gives background information on the chosen organization : Provide background information on the chosen organization. Description of the diverse literature available on varied research methods.
Cost of a typical package of consumer goods : Suppose that the consumer price index (CPI), which measures the cost of a typical package of consumer goods, stood at 133.5 in 1990 and 153.5 in 2000. Let x =0 corresponds to 1990 and estimate the CPI in 1995 and 2005.
Computing the federal debt : The gross federal debt y (in trillions of dollars) for a certain country in year x is approximated by the following equation, where x is the number of years after 2000.
What was the duration of loan : 1. Simple Interest: Jerry borrowed $10,657.50 from his bank to build an attached garage and work space on his house. Jerry's simple interest loan had a rate of 13% and required him to pay $12,250 under the agreed terms. What was the duration of hi..
Who is most important in managing marketing ethics : What is the relationship between marketing ethics and organizational performance? What are the elements of a strong ethical compliance program to support responsible marketing and a successful marketing strategy?
Give your thoughts on morality and religion : Give your thoughts on morality and religion.- Does religion guarantee morality? Can morality exist without religion? Elaborate on the idea of what makes people "good".
Write a system of equations : A limousine service charges $39 plus $0.20 per mile and a taxicab company charges $1.50 per mile. Write and graph a system of equations for the cost of each ride, find the number of miles for each ride to cost the same, and determine which would b..
How long can the squirt gun shoot : People like squirt guns that shoot for a long time, but also do not like water tanks that are too big or heavy. lf the tank of this squirt gun can hold 3 L, how long can the squirt gun shoot?
Personal or professional life : A Venn diagram provides a visual representation of two or more sets. For this Discussion, you will focus on two sets using a two-circle Venn diagram.

Reviews

Write a Review

Marketing Management Questions & Answers

  What is the promise of benefit offered by the ads headline

Would this ad be offensive or demeaning? If yes, why and to whom, What is the promise of benefit offered by the ads headline

  Explain aging of baby boomers might affect the marketing mix

Explain Aging of Baby boomers might affect the marketing mix for certain products or services

  Compare and contrast the planning model schermerhorn

Task Details: Students are to compare and contrast the planning model Schermerhorn, with two other planning model sourced from academic literature, and draw some conclusions as to the validity of both in modern organisations.

  Explain how to address food cost

You have just been called for your third and final interview for a position as the food and beverage manager for the Ocean Beach Café. Explain how to address food cost

  Compare and contrast a tariff and a quota

Compare and contrast a company's microenvironment with a company's macroenvironment. Discuss the strategies used for adapting products to a global market. Which strategy is best? Compare and contrast a tariff and a quota

  What are the chief elements of costcos strategy

What is Costco’s business model? Is the company’s business model appealing? Why or why not? What are the chief elements of Costco’s strategy? How good is the strategy? Do you think Jim Sinegal has been an effective CEO? What grades would you give him..

  Assignment-place distribution strategy and promotion

Assignment: Place (Distribution Strategy) and Promotion, Using the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created

  Explain the importance of situating a society cultural

Explain how key social, cultural, and artistic contributions contribute to historical changes. Explain the importance of situating a society's cultural and artistic expressions within a historical context.

  Examine performance management issues and processes

Analyze issues involved in job design, resource planning, and recruitment. Evaluate an organization's approaches to and procedures for training employees to meet organizational goals. Examine performance management issues and processes.

  Make a flyer about a insurance agency

Make a flyer.  The flyer is about a insurance agency. - It's a small insurance agency, that provides life, auto, health insurance, etc.

  What enforcement and punitive measures will be included

The merger between UWEAR and PALEDENIM is complete, and this project is nearing completion. What enforcement and punitive measures will be included

  Define corporate citizenship among various countries

Define corporate citizenship among various countries and regions of the world

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd