Whether a company grows, survives, and makes a profit

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As stated in this week's reading, "Whether a company grows, survives, and makes a profit could depend upon how their products or services are defined." What does this statement mean to a company or to consumer perception?

Selden and McMillan, in "Manage Customer-Centric Innovation-Systematically," contend that customer-centric innovation will better sustain a company. Using your own experience and other resources, do you agree? Provide examples and supporting evidence from multiple sources to support your position.

Reference no: EM1382543

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