Where sponsorship fits in the marketing communication scheme

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Reference no: EM131271065

1. Explain where sponsorship fits in the marketing communications scheme of things. Provide in your answer at least two examples of the interface between sponsorship and other elements of the communications mix.

2. Sponsorship comes in a number of forms. Explain the objectives behind sponsoring a sporting structure such as a football league.

Reference no: EM131271065

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