Reference no: EM132201808

1. With the opening and growth of Florida Blue retail health insurance stores, marketers at Blue Cross Blue Shield of Florida should anticipate...

a. the centers losing their uniqueness as competitors copy the idea with centers of their own.

b. brokers moving their business to other carriers in protest of the competition that these retail centers pose to them.

c. positive publicity stemming from the uniqueness of buying health insurance at a retail "store."

d. all of the above.

2. The management technique that companies utilize to boost their product quality by focusing on the need to improve the quality of their products and services is know as?

Quality Advantage

Six Sigma

TQM

Competitive Advantage

3. When a company pursues a localization strategy, its approach to staffing should be

ethnocentric

geocentric

transcentric

polycentric

4. When technology constitutes a firm's core competency, which of the following is preferred?

Wholly owned subsidiaries

Joint ventures

Turn-key operations

Exporting

5. There is a distinctive difference between a Market Economy and a Command Economy.

True

False

6. A firm that wants to attract new consumers, reward loyal customers, or increase the repurchase rate of occasional users would be best served by sales promotion.

True

False