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1. What role does integrated marketing communications plan in creating a brand image? How does the media contribute to the development of a brand's image?
2. Discuss how integrated marketing communications differs from traditional advertising and promotion. What are some of the reasons today's marketers are taking an integrated marketing communications approach to their marketing communications programs?
3. Discuss the pros and cons of having one company handle all of the company's integrated marketing communications needs versus using specialized marketing communications firms to handle the various components of the program.
4. Why is it important for marketers to understand and appreciate all the various integrated marketing communications tools and how they can be used effectively?
5. Discuss how technology and the role of digital and social media impacts the role of today's marketers.
Explain why you think it's important for a manager to understand the basic approaches to ethical decision-making and what steps a business organization needs to take to ensure ethical conduct.
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The _____ area of the Johari Window involves behavior, thoughts, and feelings known only to oneself but not to others.
In the digital age, new channels of communication have developed that simply did not exist a few decades ago. Cell phones, e-mail, text messaging, Facebook, Twitter . . . who knows what might develop next. However, not every channel of communication ..
Unless otherwise indicated, there is a 200 word minimum response required.
To construct an electricity generating unit, a company has to install 60 items. One team takes on an average 30 days to install one item.
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Discuss the roles of emotions and intuition in decision-making, and apply it to a real life professional or personal experience other than the one you shared in the non-graded learning activity. Cite the textbook in your explanation.
Which selection decision making model is most appropriate for each of the following jobs: a. Elementary school teacher b. Secretary c. Manufacturing plant manager d. Accountant e. College professor For each job explain why you selected the decision m..
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What are the deontological and teleological frameworks of business ethics? Give examples of them in today's business environment.
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