What responsibilities do companies have

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Reference no: EM132234274

Assignment: Social media and its use have major implications in the business ethics arena.

Read the case study: Social Networking and Social Responsibility (pp. 410-417) and address the questions found on pp.416-417

Questions for Discussion

1. What are the benefits and risks associated with a company's use of social networking?

2. Are there any significant differences between a company's use of social networking technologies and an individual use?

3. As a social media user, are you concerned that your information is tracked for "advertising" purposes? Why or why not?

4. Compare IBM's private social network Blue Pages with a public social- networking site like Twitter or Facebook. Do you think user information is any safer on Blue Pages? Why or why not?

5. What responsibilities do companies have regarding private company social- networking sites? 6. Do you think it's right for companies to collect and analyze user data from social- networking sites in order to influence consumers? Why or why not?

Case Study Assignment guidelines:

The answers to the case study questions should be included in double-spaced Word document and contain in-text APA citations and a References page.

Information related to above question is enclosed below:

Attachment:- CaseStudy.rar

Reference no: EM132234274

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