What key marketing objectives a director should focus

Assignment Help Marketing Management
Reference no: EM132280725

Assignment: The Importance of Marketable Objectives

This week's assignment will provide information regarding marketable objectives found within the strategic plan for your chosen HCO. The information can be applied to the Introduction portion of the marketing plan for your Final Project. After reading Chapter 7 and reviewing the strategic plan of your chosen healthcare organization, construct a three- to four-page paper in which you discuss the following:

• The key marketing objectives found in your chosen HCO's strategic plan

• Why the objectives fit the role of the health care organization

• What key marketing objectives a marketing director should focus on when developing a marketing plan (Explain your reasoning.)

The paper

1. Must be three to four double-spaced pages in length (not including the title page and references page) and formatted according to APA style as outlined in the Ashford Writing Center.

2. Must include a separate title page with the following:

• Title of paper

• Student's name

• Course name and number

• Instructor's name

• Date submitted

3. Must use at least three scholarly sources in addition to the course text.

4. Must document all sources in APA style as outlined in the Ashford Writing Center.

5. Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

Reference no: EM132280725

Emotional appeals in its communications strategy

A marketer must decide whether to incorporate rational or emotional appeals in its communications strategy. Describe conditions that are more favorable to one or the other.

Explain market segmenting and target marketing

Explain "market segmenting" and "target marketing." Why are these important to a marketing manager? explain what is meant by the term "distinctive competencies" and explain wh

How do the artworks from that culture reflect

focus your attention on one of the following time periods and cultures: Prehistory, Egypt, Crete, or Rome. How do the artworks from that culture reflect that society's thou

Define each concept and explain why these ideas strategies

How does the subject matter in this article tie in with at least three topics or concepts that are reviewed in the textbook? Define each concept and explain why these ideas

Review the five types of customer complainers

Review the five types of customer complainers and the four types of complaints. Then, below describe a time when you did not "complain" - What caused you not to provide this

The final exam is worth a total

1. The Final Exam is "open book, open notes."  The maximum time you can spend in the exam is three hours, 30 minutes. If you have not clicked the Submit for Grade button by

The use of social media in public relation

Think of an organization that you admire. Reflect on its social media presence (Facebook, Twitter, YouTube... etc.). Evaluate the organization's use of social media, specifi

Positioning strategy for marketing the new product

Put yourself in the position of an entrepreneur who is developing a new product to introduce into the market. Briefly describe the product. Then develop the segmentation, ta

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd