What is the purpose of the communication

Assignment Help Other Subject
Reference no: EM13873148

Scenario: You and your group are the Associate Directors of Communication at your company (the one you created for your contract). Your supervisor, the Vice President of Communication, Joseph Matador, would like to update the communication tactics of your company. He has asked you to analyze three different communications from a different company in the hopes of learning new techniques from that company.

Assignment: For the Communication Analysis assignment, you will select a company that is similar to the one your group has created (determine what type of business you and your group would like to run/own and then choose a company similar to that) and analyze three different communications that company has created. For example, if you and your group are a clothing company that sells casual, classic and simple clothing for men and women, you may want to research a store like The Gap.

You must consider the three major modes of communication: written, oral, and visual. At least one of these communications must be oral, at least one must be visual, and at least one must be written. Remember that these categories can overlap (for example, a commercial is both visual and oral).

You may want to consider the following types of communication (this is not an exhaustive list):

· Advertisements
· Billboards
· Blogs
· Brochures
· Commercials
· Presentations
· Press Releases
· Product Placement
· Reports
· Websites

Remember that your communication analysis should focus on one company only. For example, if I selected Apple, I could analyze an iPod commercial, a presentation by Steve Jobs, and Apple's website.

Questions to Consider:

When analyzing each communication, ask yourself the following questions:

1. What is the purpose of the communication?

2. Who is the audience of the communication? Does the communication address the audience appropriately?

3. Is the design of the communication effective? (This incorporates a great deal of information. It can range from the color scheme of a website to the appropriateness of a speaker's outfit. Consider all visual elements of the communication, even if it is primarily written or oral.)

4. If the communication has written elements, is it written well?

5. If the communication has oral elements, is it delivered effectively?

6. Is the communication persuasive? In other words, do you find yourself agreeing with the author? Does the author use ethos, pathos, and logos? Does he/she/it make reasonable claims?

7. Is the communication effective? Consider the previous six questions. Does the communication succeed at its goal(s)?
What techniques of the communication could you adapt for your own purposes?

Reference no: EM13873148

Questions Cloud

Gaseous fuel with a volumetric analysis : A gaseous fuel with a volumetric analysis of 60 percent CH4, 30 percent H2, and 10 percent N2 is burned to completion with 130 percent theoretical air. Determine
A supplier certification program and a supplier development : WHAT IS THE PURPOSE OF A SUPPLIER CERTIFICATION OR QUALIFICATION PROGRAM?What is the difference between a supplier certification program and a supplier development program ? If you perform one, do you need the other? why or Why not?
Identify ethical issues confronting your field : Throughout the course of your graduate studies, you have studied a variety of social problems and issues. Specifically, identify the top five (5) ethical issues confronting your field of Information Technology Management.
Question regarding the percent relative humidity : A gaseous fuel with 80 percent CH4, 15 percent N2, and 5 percent O2 (on a mole basis) is burned to completion with 120 percent theoretical air that enters the combustion chamber at 30°C, 100 kPa, and 60 percent relative humidity. Determine
What is the purpose of the communication : What is the purpose of the communication and Who is the audience of the communication? Does the communication address the audience appropriately?
Key topics for critiquing an epidemiologic study : What measures of statistical stability
Discuss the role of coaching for organizational leaders : Discuss the role of coaching for organizational leaders - is it primarily to improve what leaders do (behavior) or to improve who leaders are (purpose)?
Calculate carla company''s cost of goods sold : The following information is available for January of the current year, when Carla Company sold 1,600 units of inventory on January 14.
Elements of reasoning and intellectual standards : Elements of Reasoning and Intellectual Standards Option A Using the 8 elements of reasoning that were outlined in week 2 (Purpose, problem, information, concepts, assumptions, inferences, points of view, implications or consequences) choose a news ar..

Reviews

Write a Review

Other Subject Questions & Answers

  Cross-cultural opportunities and conflicts in canada

Short Paper on Cross-cultural Opportunities and Conflicts in Canada.

  Sociology theory questions

Sociology are very fundamental in nature. Role strain and role constraint speak about the duties and responsibilities of the roles of people in society or in a group. A short theory about Darwin and Moths is also answered.

  A book review on unfaithful angels

This review will help the reader understand the social work profession through different concepts giving the glimpse of why the social work profession might have drifted away from its original purpose of serving the poor.

  Disorder paper: schizophrenia

Schizophrenia does not really have just one single cause. It is a possibility that this disorder could be inherited but not all doctors are sure.

  Individual assignment: two models handout and rubric

Individual Assignment : Two Models Handout and Rubric,    This paper will allow you to understand and evaluate two vastly different organizational models and to effectively communicate their differences.

  Developing strategic intent for toyota

The following report includes the description about the organization, its strategies, industry analysis in which it operates and its position in the industry.

  Gasoline powered passenger vehicles

In this study, we examine how gasoline price volatility and income of the consumers impacts consumer's demand for gasoline.

  An aspect of poverty in canada

Economics thesis undergrad 4th year paper to write. it should be about 22 pages in length, literature review, economic analysis and then data or cost benefit analysis.

  Ngn customer satisfaction qos indicator for 3g services

The paper aims to highlight the global trends in countries and regions where 3G has already been introduced and propose an implementation plan to the telecom operators of developing countries.

  Prepare a power point presentation

Prepare the power point presentation for the case: Santa Fe Independent School District

  Information literacy is important in this environment

Information literacy is critically important in this contemporary environment

  Associative property of multiplication

Write a definition for associative property of multiplication.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd