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Research your favorite brand. Act as the brand manager and provide an original, substantive post on the brand. Discuss the following points by using specific information and examples when possible:
Complete a 1 - 2 page summary based on this format outline of A Reexamination of the Determinants of Customer Satisfaction
Consider the need for a marketing mix in a marketing strategy. What would be the danger in too little or too much of a focus on one of the P's?
The organization is McDonald's and the product is introducing a new menu item which is an all beef hot dog with Tex Mex optional.
An on-campus career counselor would like to know what percentage of the college's graduates from the past 5 years is currently employed in their degree field. - He interviews 300 graduates from the past 5 years. Define the sample.
Would you agree or disagree that social media is the future of marketing? Why or why not? How is social media currently being used to market products
Discuss in a 3- to 5-page paper how measuring customer service effectiveness can enhance the customer experience
Explain What is franchising and Describe three types of franchising and give an example of each
Analyze the types of challenges companies face in managing their channels and determine which is the most difficult to address. Explain your rationale.
What is Zappos' value proposition? How does it relate to its market offering? How does Zappos build long-term customer relationships
Explain The Basic Functions of Online Payment Systems and The use of payment cards in electronic commerce
Choose two companies from the same industry: one that is quite successful and one that is struggling. For each company, list every strength and weakness you believe it possesses (both the company and its products.) What could these companies lea..
After the meeting Michael asked you for comments about the process he is using to design the new mouse. What comments and suggestions would you make to Michael
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