What is the benefit of utilizing the competitor matrix tool

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Reference no: EM131434896

1. What is the benefit of utilizing the competitor matrix tool as part of the competitor analysis process?

2. Think of a company that you can apply the matrix analysis process to. Why do you think consumers prefer that company versus their competitor?

3. What sustainable competitive advantages does either company have in their respective industry that showcases their capabilities?

Reference no: EM131434896

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