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What intermediary will offer discounts

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Reference no: EM132191999

Brad has evaluated and selected the channel alternatives for his company. There will be three channel levels, including two retailers and one wholesaler. In addition, he has decided there will be one intermediary involved because of that intermediary's stellar reputation. What is the next question Brad needs to decide about the channel?

a. What intermediary will offer discounts?

b. Who will be in charge of the selected channels?

c. When will the channel implementation take place?

Reference no: EM132191999

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