What does these means in marketing

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Reference no: EM131030562

Strategic Analysis (SWOT, BSG, Ansoff, Positioning Maps)6. STPD (PRIZM, Detailed description of the target segments)7. Marketing Objectives & KPIs by segment, linked to businessobjectives (KPIs: Sales/Revenue, Market Share%, BrandAwareness%, Number of customers, ROI/A)8. Marketing strategy & Action programs by segment (Segmentdescription, Need served/problem solved, 4Ps/4C, CRM)9. Total Marketing budget (by type of activity)10. Expected results (ROI/A/E, Revenue target; Total Time of theproject and key stages on the Timeline

Reference no: EM131030562

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