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What does price represent to the marketer

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Reference no: EM131157576

1. Pricing Strategies

As part of the Marketing Mix, PRICE, P, is important to the marketer. Yet when we look at price, it is more than just a dollar figure. What does price represent to the consumer? What does price represent to the marketer?

2. Marketing of Services

How is the marketing of services different than the marketing of a product? What are the challenges of marketing a service? How is marketing shoes different from marketing shoe repair?

Reference no: EM131157576

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