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In 500 words
1 : Evaluate the importance of aligning strategy among the levels of an organisation
2: What challenges do organisations face when crafting strategy?
3: How do operational and strategic issues manifest themselves at different levels of an organisation? How might that affect how strategy is aligned?
4: What strategic lenses exist for organisations? What are the strengths and limitations of each?
5: How do managers determine an appropriate lens or approach to strategy?
Estimating a customer's lifetime purchasing potential is important because it helps marketers to:
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How to Create Department Heads and Staff for Operations
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