What category of business model does zipcar use

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Zipcar innovatively created a new business model for the rental car industry. However, innovation may not be enough to create a sustained competitive advantage. Zipcar has been acquired by Avis, but the original business model is expected to remain. What category of business model does Zipcar use?

Economic value creation

Pay-as-you-go

Freemium

Razor-razor-blade

Reference no: EM131229851

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