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1. What are the "weapons of competition" that rival companies in the athletic footwear industry can use to gain sales and market share?
2. What do you see as the key factors for being a successful competitor in your industry? List at least three.
400 Words............
Please find a television commercial that uses some form of the "appeal to fear" fallacy and describe it. You shouldn't have to look for long. If you don't watch television you can do a search online for commercials.
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In supplying private-label footwear to chain retailers, the sizes of a company's margins over direct costs should be viewed as
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